Privacy policy web

Read more about our privacy policy

Thank you for visiting our homepage and appreciate your interest in our company. Data protection is of a particularly high priority for the management of the vialytics GmbH. The use of our Internet pages is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the vialytics GmbH. By means of this data protection declaration, we would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.

As the controller, the vialytics GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

 

1. Definitions

The data protection declaration of the vialytics GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. In order to ensure this, we would like to explain the terminology used in advance.

In this data protection declaration, we use, among other things, the following terms:

  1. a) Personal data

Data subject is any identified or identifiable natural person whose personal data are processed by the controller.

  1. b) Data subject

Data subject is any identified or identifiable natural person whose personal data are processed by the controller.

  1. c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination,  restriction, erasure or destruction.

  1. d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

  1. e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

  1. f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.  become.

  1. g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  1. h) Processors

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  1. (i) Recipients

Recipient is a natural or legal person, public authority, agency or other body to which personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the context of a specific investigation under Union or Member State law shall not be considered recipients.

  1. j) Third parties

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  1. k) Consent

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

2. Name and address of the controller and contact details of the data protection officer

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

vialytics GmbH

Silberburgstrasse 187

70178 Stuttgart, Germany

Germany

Phone: +49 711 252 951 90

E-mail: info@vialytics.de

Website: https://website.vialytics.com/

 

The controller has appointed a data protection officer; This can be achieved as follows:

vialytics GmbH
Data protection officer
Stephan Viehoff
Silberburgstrasse 187
70178 Stuttgart, Germany
Phone: +49 711 252 951 90
E-mail: datenschutz@vialytics.de

Any data subject can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

 

3. Collection of general data and information

Our website collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the log files of the server. The following can be recorded:

  • browser types and versions used,
  • the operating system used by the accessing system,
  • the website from which an accessing system reaches our website (so-called referrers),
  • the sub-websites, which are accessed via an accessing system on our website,
  • the date and time of access to the website,
  • an Internet Protocol (IP) address,
  • the Internet service provider of the accessing system and,
  • other similar data and information used to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the vialytics GmbH does not draw any deductions about the data subject. Rather, this information is needed to:

  • deliver the contents of our website correctly,
  • to optimize the content of our website as well as the advertising for it,
  • to ensure the long-term viability of our information technology systems and the technology of our website, and
  • to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.

This anonymously collected data and information is therefore evaluated on the one hand statistically and on the other hand with the aim of increasing data protection and security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files are stored separately from any personal data provided by a data subject.

 

4. Cookies

We use cookies on our website. Cookies are small text files that are stored by us on your computer system via your Internet browser (e.g. Mozilla Firefox, Microsoft Explorer) during your visit to our website and may only be stored there for one session or for a longer period of time ('persistent').

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual Internet browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by the unique cookie ID.

Through the use of cookies, we can provide the users of our website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website.

Some functions of our website cannot be offered without the use of technically necessary cookies. Other cookies, on the other hand, allow us to carry out various analyses. With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings. If third parties process information via cookies, they collect the information directly via your Internet browser. Cookies do not cause any damage to your device. They cannot run programs or contain viruses.

Various cookies are used on our website, the nature and function of which are explained in more detail below.

Types of cookies used

Type 1: Session cookies

Our website uses session cookies, which are automatically deleted as soon as you close your Internet browser. Cookies of this type are technically necessary to enable you to use our website.

Type 2: Persistent cookies or persistent cookies

Persistent cookies are also used on our website. Persistent cookies are cookies that, even if you close your Internet browser, are also stored for a longer period of time in your Internet browser or on your computer system. They are activated each time you visit the website that set the cookie again or when it is recognized in another way, e.g. by an advertising network. The information stored in the persistent cookie is then transmitted to the website or advertising network. The respective storage period differs depending on the cookie. You can delete persistent cookies independently via your browser settings.

Origin cookies:

First-party or first-party cookies

First-party cookies are set by the operator of the visited website itself and cannot be read across websites.

Third-party or third-party cookies

A third-party cookie is not set by the operator of the visited website, but by a third party who sets its own cookie via the operator's website. In this privacy policy, we point out if a third-party provider sets a cookie via our website.

Functions of cookies used:

Function 1: Necessary cookies

These cookies are required for technical reasons so that you can visit our website and use the functions we offer. This refers, for example, to cookies that ensure that a user-related configuration of functionalities on our website that you have set up yourself is retained across sessions. In addition, these cookies contribute to a safe and compliant use of the website.

Function 2: Performance cookies

With the help of these cookies, it is possible for us to carry out an analysis of website usage and to improve the performance and functionality of our website. For example, information is collected about how our website is used by visitors, which pages of the website are accessed most frequently or whether error messages are displayed on certain pages.

Function 3: Cookies for marketing:

Advertising cookies (third-party providers) make it possible to show you various offers that match your interests. These cookies allow users' web activities to be recorded over a longer period of time. The cookies may recognize you on different devices you use.

Cookies according to functions 2 and 3 are only activated if you have given your consent. You can give your consent by actively clicking on "Accept" in the displayed notice (if necessary after selecting individual cookies or groups of cookies for which you give consent). You can revoke your consent at any time, e.g. by calling up this consent banner again and changing your settings. Your revocation does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Please note: If you exercise your right of revocation against the use of such a cookie, an opt-out cookie will be set in your Internet browser, which blocks further data collection by means of an advertising cookie by the operator of the website or a third-party provider. If you delete this opt-out cookie, a new data collection will not be prevented. Please inform yourself about the lifetime of an opt-out cookie.

If you have given us your consent to the use of cookies on the basis of a notice provided by us on the website ("cookie banner"), the legality of the use is governed by Art. 6 para. 1 sentence 1 lit. a GDPR. The legal basis for technically necessary cookies, i.e. those that are necessary for the smooth functioning of our website, is Art. 6 para. 1 lit. c GDPR.

Most Internet browsers are preset to accept cookies by default. However, you can configure your respective Internet browser so that it only accepts certain cookies or no cookies at all. However, we would like to point out that you may no longer be able to use functions of our website and may instead receive warning or error messages if cookies are deactivated by your browser settings on our website.

In your browser settings, you can also delete cookies already stored in your Internet browser. Furthermore, it is possible to set your Internet browser so that it notifies you before cookies are stored. Since the different Internet browsers may differ in their respective functions, we ask you to use the respective help menu of your Internet browser for the configuration options. Information on the most common Internet browsers can be found here:

If you want a comprehensive overview of all third-party access to your Internet browser, we recommend that you install specially developed plugins for this purpose.

We recommend that you always log out completely after you have stopped using a device that you share with other people and whose Internet browser is set to allow cookies.

 

5. Contact

You have the possibility to contact us by post, telephone or e-mail.

If you contact us by post, we may in particular process your address data (e.g. surname, first name, street, place of residence, postal code), date and time of receipt of the mail as well as those data resulting from your letter itself.

If contacted, a secretarial service may also process your data and transmit it to us following your contact. Depending on which data you enter here, we will then contact you again either by telephone, fax or e-mail and call you if necessary. or write to you.

If you contact us by phone, your telephone number and, if applicable, your telephone number and, if applicable, your telephone number will be provided. in the context of the conversation on request your name, your e-mail address, time of the call, as well as details of your request processed.

If you contact us by e-mail, your e-mail address, time of the e-mail and the data resulting from the message text (possibly also attachments) will be processed.

The purpose of processing the above-mentioned data is to process your contact request and to be able to contact you to answer the request.

The legal basis for the processing of personal data described here is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to offer you the opportunity to contact us at any time and to be able to answer your inquiries.

The personal data will only be processed for as long as is necessary to process the contact request.

 

6. Registration on our website

You have the option of registering on our website by providing personal data. Which personal data is transmitted to us results from the respective input mask used for registration. The personal data you enter will be collected and stored exclusively for our internal use and for our own purposes. We may arrange for the transfer to one or more processors, such as a parcel service provider, who also uses the personal data exclusively for internal use attributable to us.

By registering on our website, the IP address assigned by your Internet service provider (ISP), the date and time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of crimes committed. In this respect, the storage of this data is necessary for our protection. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the transfer serves the purpose of criminal prosecution.

Your registration by voluntarily providing personal data to us to offer you content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the database.

Upon request, we will provide each data subject with information about which personal data is stored about you at any time. Furthermore, we correct or delete personal data upon request or your notice, insofar as this does not conflict with any statutory retention obligations. The entirety of our employees is available to you as contact persons in this context.

 

7. Contact possibility via the website

The website of the vialytics GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If you contact us by e-mail or via a contact form, the personal data transmitted by you will be stored automatically. Such personal data transmitted to us by you on a voluntary basis will be stored for the purpose of processing or contacting you. This personal data will not be passed on to third parties.

 

8. Routine deletion and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which we are subject.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

9. Rights of the data subject

  1. a) Right to confirmation

Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of vialytics.

  1. b) Right of access

Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

  • the purposes of processing
  • the categories of personal data processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
  • if possible, the envisaged period for which the personal data will be stored or, if this is not possible, the criteria used to determine that period
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning him or her or to object to such processing
  • the existence of a right of appeal to a supervisory authority
  • if the personal data are not collected from the data subject: all available information as to the origin of the data
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject has a right of access as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate guarantees in connection with the transmission.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

  1. c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

  1. d) Right to erasure (right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies, as long as processing is not required:

  • The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject withdraws consent on which the processing is based pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the vialytics GmbH, he or she may, at any time, contact any employee of the controller. An employee of vialytics GmbH shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to protect other controllers processing the personal data,  inform that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of the vialytics GmbH will arrange the necessary measures in individual cases.

  1. e) Right to restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the vialytics GmbH, he or she may at any time contact any employee of the controller. The employee of the vialytics GmbH will arrange the restriction of the processing.

  1. f) Right to data portability

Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, provided that the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means,  where processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

In order to assert the right to data portability, the data subject may at any time contact any employee of the vialytics GmbH.

  1. g) Right to object

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

The vialytics GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If the vialytics GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling to the extent that it is associated with such direct marketing. If the data subject objects to the vialytics GmbH to the processing for direct marketing purposes, the vialytics GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the vialytics GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the vialytics GmbH. In addition, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject is free to exercise his or her right to object by automated means using technical specifications.

  1. h) Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision:

(1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or

(2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or

(3) with the express consent of the data subject.

Is the decision

(1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or

(2) it is carried out with the explicit consent of the data subject,

the vialytics GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of vialytics.

  1. i) Right to revoke consent under data protection law

Each data subject shall have the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to revoke the consent, he or she may, at any time, contact any employee of vialytics.

  1. j) Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.

The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Article 78 GDPR.

Contact details of the competent supervisory authority:

The State Commissioner for Data Protection and Freedom of Information

Address:

Königstrasse 10 a

70173 Stuttgart, Germany

Mailing address:

P.O. Box 10 29 32

70025 Stuttgart, Germany

Phone: +49 711/615541-0

FAX::+49 711/615541-15

E-mail: poststelle@lfdi.bwl.de

 

10. Data protection for applications and in the application process

We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents to us electronically, for example by e-mail or via a web form on the website.

If we conclude an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude an employment contract with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests on our part. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

 

11. Information about Google services

We use various services of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland on our website. Further information on the individual specific services of Google that we use on this website can be found in the further course of this data protection declaration.

By integrating Google services, Google may collect information (including personal data) and process it. It cannot be ruled out that Google may also transmit the information to a server in a third country.

As can be seen from Google's Privacy Shield certification (which can be found under https://www.privacyshield.gov/list with the search term "Google"), Google has committed itself to comply with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework regarding the collection, use and storage of personal data from EU member states and Switzerland. Google (including Google LLC and its wholly owned subsidiaries in the United States) has declared through this certification that it adheres to the Privacy Shield Principles. For more information, see https://www.google.de/policies/privacy/frameworks/.

We ourselves cannot influence which data Google actually collects and processes. However, Google states that, in principle, the following information (including personal data) may be processed:

  • Log data (in particular IP address)
  • Location-based information
  • Unique application numbers
  • Cookies and similar technologies

If you are signed in to your Google Account, Google may add the processed information to your account and treat it as personal data, depending on your account settings. For more information, see https://www.google.de/policies/privacy/partners.

Google states, inter alia, the following:

"We may link personal data from one service to information and personal data from other Google services. This makes it easier for you, for example, to share content with friends and acquaintances. Depending on your account settings, your activities on other websites and apps may be linked to your personal data in order to improve Google's services and advertisements displayed by Google." (https://www.google.com/intl/de/policies/privacy/index.html)

You can prevent this data from being added directly by logging out of your Google Account or by selecting the appropriate account settings in your Google Account.

You can also change your cookie settings (e.g. delete cookies, block them, etc.).

Further information can be found in Google's privacy policy, which you can access here: https://www.google.com/policies/privacy/.

For information about Google's privacy settings, see https://privacy.google.com/take-control.html.

The provision of personal data is neither legally nor contractually required and is also not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, non-provision may mean that you will not be able to use this function of our website or not to its full extent.

 

12. Application and use of Google Analytics

We have integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

We only use Google Analytics with activated IP anonymization ("anonymize IP"). By means of this addition, the IP address of your Internet connection will be shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

The legal basis for the processing of your data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Google Analytics places a cookie on your system. By setting the cookie, Google is able to analyze the use of our website. Each time you visit one of the individual pages of this website, which is operated by us and on which a Google Analytics component has been integrated, the Internet browser on your system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as your IP address, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of your visits to our website. Each time you visit our website, this personal data, including the IP address of your Internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, you have the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, you must download and install a browser add-on from the https://tools.google.com/dlpage/gaoptout   . This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If your system is later deleted, formatted or reinstalled, you will need to reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by you or another person within your control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html  . Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

Revocation of your consent

We only use Google Analytics with your consent. You can revoke your consent once given by

  • prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent;
  • Download and install the browser plug-in available under the following link:
  • remove the consent from Google Analytics in the consent tool in order to prevent Google Analytics from collecting data on our website in the future. An opt-out cookie is stored in your browser. Please note that you must activate the opt-out cookie in each browser you use on all your devices and may also have to reactivate it if you delete all cookies in a browser.

 

13. Application and use of Google Maps

We have integrated Google Maps on our website. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.

The operating company of Google Maps services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google processes your data in the USA and has submitted to the EU-US Privacy Shield. For more information, see https://www.privacyshield.gov/EU-US-Framework.

By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account.

For more information about Google's data processing, please refer to the Google Privacy Policy: https://policies.google.com/privacy. There you can also change your personal privacy settings in the privacy center. Additional terms of use for Google Maps can be found at https://www.google.com/intl/de_de/help/terms_maps/.

The legal basis for the processing of your data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Revocation of your consent

We only use Google Maps with your consent. Once you have given your consent, you can revoke it by

  • prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent;
  • deactivate your consent via our consent tool;
  • disable JavaScript in your browser settings. In this case, however, you will not be able to use our website or only to a limited extent.

If you do not want the assignment in your profile on Google, you must log out of Google before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

We do not collect any personal data through the integration of Google Maps.

The provision of your personal data is voluntary, solely on the basis of your consent. If you prevent access, however, this may lead to functional restrictions on the website.

 

14. Application and use of Google Web Fonts

We use external fonts on our website, so-called Google Fonts. Google Fonts is a service of Google Inc. ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The integration of the web fonts takes place via an interface ("API") to the Google services. By integrating the web fonts, Google may collect information (including personal data) and process it. It cannot be ruled out that Google may also transmit the information to a server in a third country.

Information on Google's existing Privacy Shield certification and other relevant data on data processing by Google in the context of the use of Google services can be found in this privacy policy under section "x) Information on Google services".

We ourselves do not collect any data in the context of the provision of Google Fonts.

By integrating Google Fonts, we pursue the purpose of being able to display uniform fonts on your device.

The legal basis for the processing of personal data described here is Art. 6 para. 1 lit. f GDPR. Our legitimate interest required for this lies in the great benefit offered by a uniform representation of the fonts. Due to the possibility of a uniform presentation, we keep the design effort lower than if we had to react to font standards of different operating systems or browsers with our own graphically adapted websites. Google also has, among other things, a legitimate interest in the (personal) data collected in order to improve its own services.

 

15. Use of HubSpot for Online Marketing


We use HubSpot as a CRM tool. HubSpot is the software of a company from the USA (HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA) with a branch in Ireland (contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500). HubSpot is subject to the terms of the EU–U.S. Privacy Shield.

HubSpot is an integrated software solution that we use to cover various aspects of our online marketing. These include email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses, etc.), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

All information collected is stored on HubSpot's servers. They can be used by us to contact visitors to our website and to determine which services of our company are of interest to them. We use all information collected exclusively to optimize our marketing measures.

The legal basis for the processing of your data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Revocation of your consent

We only use HubSpot with your consent. Once you have given your consent, you can revoke it by

  • prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent;
  • Deactivate your consent via our consent tool.

To learn more about HubSpot's use of data, see http://legal.hubspot.com/de/privacy-policy.

 

16. Use of Matomo (formerly Piwik) for web analysis

We have integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis tool collects data about which website you came to a website from (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The software is operated on the server of the controller, the data protection-sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is to analyse the flow of visitors to our website. The controller uses the data and information obtained, inter alia, to evaluate the use of this website in order to compile online reports showing the activities on our website.

Matomo places a cookie on your system. By setting the cookie, we are able to analyze the use of our website. Each time you visit one of the individual pages of this website, the Internet browser on your system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we gain knowledge of personal data, such as your IP address, which serves us, among other things, to trace the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection you are using, is transmitted to our server. This personal data is stored by us. We do not pass this personal data on to third parties.

The legal basis for the processing of your data is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Revocation of your consent

We use Matomo exclusively with your consent. Once you have given your consent, you can revoke it by

  • prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent;
  • Deactivate your consent via our consent tool.

Further information and the applicable data protection provisions of Matomo can be found at https://matomo.org/privacy/ Further information and the applicable data protection provisions of Matomo can be found at

 

17. Credit check and scoring

If we make an advance payment, for example when purchasing on account, we reserve the right to obtain identity and credit information from specialized service companies (credit agencies) in order to safeguard our legitimate interests. For this purpose, we transmit your personal data required for a credit check to the following companies:

SCHUFA Holding AGKormoranweg 565201 Wiesbaden

Creditreform Boniversum GmbH Hellersbergstraße 1141460 Neuss

The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. We use the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. Your interests worthy of protection will be taken into account in accordance with the statutory provisions.

 

18. Legal basis of processing

Art. 6 para. 1 lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 para. 1 lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfil tax obligations, the processing is based on Art. 6 para. 1 lit. c GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the efficient execution of our business activities for the benefit of our employees and our shareholders.

 

19. Storage period of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data will be routinely deleted, provided that they are no longer required for the fulfilment or initiation of the contract.

Otherwise, specific criteria for the retention period are listed in the individual sections of this data protection declaration.

 

20. Updating/deleting your personal data

You have the  possibility to review, change or delete the personal data provided to us at any time by sending us an e-mail to datenschutz@vialytics.de. In this way, you can also exclude the receipt of further information for the future.

You also have the right to revoke your consent at any time with effect for the future.

The deletion of the stored personal data takes place when you revoke your consent to the storage.

We process and store your personal data only for the period necessary to achieve the purpose of storage, or if this has been provided for by the European legislator or another legislator in laws or regulations to which we are subject.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

21. Legal or contractual provisions for the provision of personal data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded by a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences would be if the personal data were not provided.

 

22. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

 

23. Notification of changes

Changes in the law or changes to our internal processes may make it necessary to adapt this data protection declaration.

In the event of such a change, we will notify you no later than six weeks before it comes into effect. You are generally entitled to a right of revocation with regard to your consent.

Please note that (unless you exercise your right of withdrawal) the current version of the Privacy Policy is the valid one.

Note: This data protection information has been prepared using various sources – including the links provided here. Current case law as well as interpretations and comments have been taken into account as far as we are aware.